based in Melbourne, available worldwide
Melbourne Fashion Photographer for Modern Clothing Brands
High-end campaign, lookbook and eCommerce photography for Melbourne fashion labels ready to elevate their visual identity.
I work with emerging and established brands to create bold, refined imagery that strengthens brand presence and drives engagement.
Now booking 2026 campaigns.
Meet the Photographer
HI, my name is JAMIE ETHERINGTON
In fashion, imagery isn’t decoration — it’s positioning.
Whether you’re launching a new collection, building a seasonal campaign, or refining your eCommerce visuals, your photography needs to communicate confidence, quality and cohesion.
I collaborate closely with designers, creative directors and marketing teams to produce imagery that feels elevated, editorial and commercially strong.
Based in Melbourne, working with fashion brands across Australia.
Campaign Photography
Creative direction-led shoots designed to define your collection and create impact across web, social and paid advertising.
from $ 1200
Lookbook Photography
Clean, refined imagery that showcases silhouette, texture and design with clarity and consistency.
from $ 500
eCommerce Fashion Photography
Studio-based or location eCommerce imagery designed for conversion while maintaining brand identity.
from $ 1200
Who I Work With
- Independent Melbourne fashion labels
- Streetwear brands
- Emerging designers
- Established clothing companies launching new collections
- Personal brands in the fashion space
If you’re serious about elevating your visual presence, we’ll work well together.
Why Brands Choose To Work With Me
✔ Strong understanding of fashion positioning
✔ Editorial aesthetic with commercial structure
✔ Consistent lighting and refined post-production
✔ Efficient on-set workflow
✔ Clear communication from concept to delivery
The goal is simple — imagery that makes your brand look established, premium and intentional.
Overline
The Process
1. Discovery Call
We discuss your brand, collection, goals, timeline and budget.
2. Creative Planning
Concept refinement, mood direction, shot list development and logistics planning.
3. Production Day
Focused, efficient shoot with a collaborative energy and attention to detail.
4. Delivery
Professionally retouched, high-resolution imagery delivered ready for web, social and campaign use.
FASHION
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BRANDS
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Services
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Overline
Let’s Elevate Your Next Collection
If you’re preparing to launch a new drop, campaign or seasonal collection, now is the time to invest in imagery that positions your brand correctly.
Serious enquiries only.
Frequently Asked Questions
What is your typical investment range?
Most fashion projects range between $1,500 – $5,000 depending on scope, team and production needs.
Do you help with models and stylists?
Yes — I can assist with creative direction and team recommendations if required.
How far in advance should we book?
Campaigns should ideally be locked in 3–6 weeks prior to launch.
Ready to connect?
Get in touch